Creative Brief

LOGO & BRANDING DEVELOPMENT

Identity Development Package

1.1 LOGO DEVELOPMENT

  • Creative Brief & internal interviews

  • Competitor research

  • Logo concepting (includes 5 well-refined logo concepts)
    developed by at least 2 designers 

  • Logo presentation to client

  • Refinement phase (any logos are refined based on client feedback), 
    up to 2 rounds of developmental changes

  • Final logo selection and creation of all necessary production files

1.2 CORPORATE IDENTITY SUITE

  • HTML email footer template (3 options)

  • Business Cards* layouts (3 options)

  • Letterhead & Envelope* (3 options)

  • Logo in a variety of useful formats (EPS, PNG, AI, JPG)

    *(Printing of designs will be quoted and charged separately since there are many variables to printing options)

1.3 BASIC LOGO USAGE GUIDE

  • Outlining Logo usage

  • Corporate color palette

  • Corporate font

PROJECT FLAT RATE: $3,500